Materiact

The Brief
Materi’Act celebrates its second anniversary and takes us inside a fascinating and purpose-driven process. This film follows the full journey of hemp — from its harvest in the fields to its integration into car dashboards and door panels. The goal: to significantly reduce the carbon footprint of the automotive industry. Dive into the heart of this green transformation and discover how Materi’Act is shaping a more sustainable future.

Formats & Adaptations
Full film – 2' (16:9)
Event version – 1'30 (16:9)