Impadia Campaign

The Brief
For this fragrance campaign imagined in collaboration with BDK Parfums, we wanted to visually convey the essence of the scent through a sensitive and physical performance. Inspired by the blooming of a rose—the central symbol of the perfume—the film features a dancer interacting with a bouquet of flowers, echoing the unfolding of a rose. Shot between a virtual studio and the rooftop of the Espace Niemeyer, the project blends movement, architecture, and urban music to offer a modern and unique interpretation of the birth of a fragrance.

Format and Variations
We adapted the campaign into several formats:
Main Movie 4K & FHD 45" (16:9 & 9:16)
4 Social Reels 7" (9:16)