Déjeuner sur l'herbe

The brief
To celebrate the Mûre et Musc collection, L’Artisan Parfumeur wanted an elegant and evocative visual campaign, capturing the essence of the fragrance and its refined universe. The goal: to create an artistic narrative around the perfume, blending heritage and modernity.

Our support
Inspired by Monet’s Le Déjeuner sur l’Herbe, we designed a contemporary staging of this iconic work, enhanced by the presence of Alice Moireau. The shoot took place in the natural setting of the Chalet de l’Olivet, providing an atmosphere that was both intimate and timeless.

Technical specifications
We managed the complete production of the campaign: artistic direction, casting, directing, and photography. The photographer captured a series of lifestyle images, while the video was conceived as a sensory narrative, adaptable into short capsules for each fragrance in the collection.

Format and variations
The campaign was designed for social media and adapted into various formats to feed their content.

Main film – 38'' (16/9)

Social media capsules – 15'' (9/16, 1:1)

30 packshot and lifestyle visuals