Big Crush

The brief
For Big Crush, the goal was to highlight the brand’s new kidswear collection by capturing children’s energy, joy and little moments of life. Through playful scenes; hopscotch, running, bubbles, bikes, snacks and cotton candy; the film showcases the comfort, style and freedom of movement offered by the brand.
Shot outdoors across natural settings, neighborhoods and streets, the project combines spontaneity and a warm, sun-soaked atmosphere to deliver a vibrant and colorful visual experience.

Format & deliverables
Main film 1’ (16:9)
Super 8 film 15’’ (16:9 / vintage style / social media)